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Meet the Maker - Helen Edna


As part of that exploration, I took jewelry, ceramics, printmaking, and letterpress printing classes. After taking classes exploring different mediums, I realized that what I enjoyed the most was illustrating and painting forms with vibrant, complementary colors that also show movement. (I’m inspired by artists such as Van Gogh, Kandinsky, Rauschenberg, and Kapoor). The textural quality of letterpress cards I found in boutiques was inspiring and I thought that designing and printing my own letterpress cards could be something that would bring me joy.
 
Can you walk us through your story – how you started and how you got to where you are today.
 
Prior to starting Helen Edna in August, 2018, I worked as an architect for several years in Southern California. Although I admired the designs of the residential projects I worked on and the people I worked with, I could not see myself continuing to work in architecture for the next 20 years because of the stress and high levels of anxiety I dealt with. I also wanted to do something more with my hands and started to think about other directions I could pursue that would bring people joy.
As part of that exploration, I took jewelry, ceramics, printmaking, and letterpress printing classes. After taking classes exploring different mediums, I realized that what I enjoyed the most was illustrating and painting forms with vibrant, complimentary colors that also show movement. (I’m inspired by artists such as Van Gogh, Kandinsky, Rauschenberg and Kapoor). The textural quality of letterpress cards I found in boutiques was inspiring and I thought that designing and printing my own letterpress cards could be something that would bring me joy.
At first, I thought I would take a part-time or freelance job in architecture for side income while I started my letterpress card company, but the more I thought about it, I knew I needed a complete change. Although it was terrifying for me to quit and make this leap, I am so glad I did because I feel a lot more content and free
 
Take us behind the scenes, what does your day to day look like?
 
I decided to start this company because I wanted people to bring joy into people's lives through cards. Also, I try to treat customers and people who work with me on how I would want to be treated. then take my designs into Illustrator and fine tune them, send my designs to get polymer plates made (which I then put into my Golding Pearl platen press), and then I start letterpress printing the new designs (which takes about a month). The rest of my time is split between marketing, fulfilling orders, updating my website, etc.
 
What’s your favorite part about owning a business?
 
Definitely working for myself and setting my own schedule. :)
 
Prior to starting Helen Edna in August 2018, I worked as an architect for several years in Southern California. Although I admired the designs of the residential projects I worked on and the people I worked with, I could not see myself continuing to work in architecture for the next 20 years because of the stress and high levels of anxiety I dealt with. I also wanted to do something more with my hands and started to think about other directions I could pursue that would bring people joy. letterpress cards could be something that would bring me joy.
 
I decided to start this company because I wanted people to bring joy into people's lives through cards. Also, I try to treat customers and people who work with me and I would want to be treated.
I decided to start this company because I wanted people to bring joy into people's lives through cards. Also, I try to treat customers and people who work with me on how I would want to be treated.
 
What are you most proud of?
 
It makes me really happy to hear that my cards make other people happy. That brings me a lot of joy!
 
What’s a fun fact about yourself?
 
I studied abroad for a year in Florence, Italy when I was in college and it was one of the best years of my life. I learned to enjoy life more! It was cool to take my husband there a few years ago! Also, I played golf and did ballet growing up.
 
Check out her work at www.helenedna.com